I sent an email out to my co-workers just yesterday, asking if they’d be interested in a lunch and learn session next week on the subject of social media and LinkedIn specifically. Lunch and learn for those of you that don’t already know is literally where you bring your lunch and eat while someone is making a presentation.
It is known to me that at least some of my co-workers are skeptical of social media, a little gun-shy about putting their personal information out there, and others who do get it might still have reservations about what it can do for our clientele; many of whom are not technologically savvy.
This kind of volunteerism, sharing a skill you have with your co-workers so that they personally and ultimately their clients can benefit has a huge upside. For starters, if you are trying to get noticed in your organization, standing up in front of your peers and facilitating a session gives others a chance to see you in what could be a new role. Speak well, answer questions with intelligence and provide a safe room for questions and you may get a few folks thinking of you in ways they didn’t before.
Another benefit is that in sharing your skills, you upgrade the knowledge and ultimately skills of others. With a shared understanding of the subject matter, you’ll be undermined less. Undermined? Definitely. Suppose for example I was in this case extolling the virtues of social media for a job seeker and one of my peers chirped in by saying that they personally don’t think it’s all that necessary and just a fad for upper level business professionals. Now they haven’t ever done this just to be clear, but as an example it works. All of a sudden the job seeker might not want to put forth the effort required to take my advice, and I sure wouldn’t appreciate having my suggestions cut out from beneath me. Intentional or unintentional, that remark may come out of ignorance of social media itself and how to best exploit it.
Another benefit is that the employer need not incur the cost of bringing in some social media guru who in the end might not be as effective as you. After all, you know your business and if you know social media, you know best how to utilize it. Without knowing your business, clientele and their capabilities, no one from outside is as best positioned to maximize this tool as maybe you yourself.
Now think about your own business whatever that is. Surely there are people on your staffing body who have expertise and skills in certain areas which exceed those skills had by most others. Is there a person who is up on the latest trends, seems to be the go-to person when it comes to technology itself, or just knows how to use the advanced features on the photocopiers!
Instead of doing nothing at all which has the impact of keeping knowledge from being shared, or paying someone to come in and share knowledge but at a price, why not initiate your own lunch and learn activity? Now not everyone is going to jump at the chance to get up in front of their peers and lead a session. I get that. Some people would rather sign up for root canal.
Surely however, there are at least a few people who would be willing to speak with some of their co-workers (a voluntary participation over lunch, not mandatory) about something of interest to their co-workers on a topic they themselves know something about.
Take me now. In doing a short presentation on social media in general, and LinkedIn specifically, I’m hoping to demonstrate to my peers how best to help them help our clients. After all, if someone has heard of LinkedIn but doesn’t really understand it, they are not going to be able to sell it as an effective tool to be used in networking and job searching.
As the business my colleagues and I are in is helping others gain and sustain employment, we should be looking for tools to use that give them a competitive advantage. With social media being so prevalent and common these days, using it actually levels the playing field somewhat rather than giving them an advantage. The advantage is already being enjoyed by their competition!
Suppose however you are a clerk who knows how to add your digital signature to documents produced by the printer or the digital photocopiers. I would think that more people in your office would like to know how to do this too. Why not set aside 20 minutes of your lunch and gather those interested so you can walk them through how to do this. 20 minutes…no formal teaching role just standing at the photocopier…showing them what you know…that might be possible?
Again, think of your role in your present job. What do you know that others would benefit from knowing? If you are in Management why not float the idea of your talented workers sharing their knowledge with each other – say once every two weeks. Then step back and let it morph and grow on its own. Book the room, then sit at the table just as one of the gang and see what you can learn. You might be enthusiastically impressed. Skills on the front-line don’t always need to come from those at the top.