How you approach the relationship you have with the people you serve reveals your broader philosophy. So how does the philosophy you’ve adopted fit with: the organization you work for, other team members and most importantly your target audience? Some employees never reflect on their own working philosophy, which is problematic when it comes to finding the right organizational fit.
When you can articulate a working philosophy, you’ll find it extremely beneficial. It governs how you view the people you serve in terms of whether you call them clients, customers, end-users, people or recipients and guides your decisions. You’ll also interact with these people from a consistent perspective when it comes to planning and delivering service. Do you for example include people you are designing services for in the planning process or do you plan without them in a silo?
Imagine yourself seated at a table designing some program which you’d like to roll out to your target population. You and those assembled want to design this program to respond to the needs of your target audience; it’s got to be attractive, the benefits real, affordable, easy to access, and be perceived as being of value. It also has to be cost-effective and make use of available resources. Now looking around, who else do you see seated around the table?
Most of us will visualize our teammates, perhaps someone in a Management role (which if you included as part of your team good for you!). Did you stop at this point or did you see one or more chairs occupied by the people who are representative of your target audience? If you didn’t see any of these people seated at the table, then your working philosophy is that you and your collective group know your audience well enough that you can plan for them in their absence. If you included them seated at the table in your visualization, then your working philosophy uses a partnership approach, where their voices are heard first-hand, and in addition to their input, they act as checks and balances right from the start.
So if not at this initial starting point, at what stage if any do you include the target population in the planning before the service or program is rolled out in its final form? Some people who work in organizations don’t actually include the client, customer, end-user – the people – in the process whatsoever. There is no partnership; there are no test groups, no sample audience. The program is rolled out seemingly with a, “we know what’s best for you” attitude. Guess right and the people flock to the service or program. Guess wrong, and the people stay away in droves, or the numbers don’t justify the service or program and you’re left wondering why these people seemingly don’t appreciate the value of what you are offering them.
Now imagine some chairs around the table are indeed occupied by the audience your service or program is going to target. So whether they are job seekers and you’re a team of Employment Counsellors and Workshop Facilitators, or they’re bank customers and you’re a team of Investment professionals, how would your conversations change with your target audience sitting right beside you?
One thing you might notice is that some of the assumptions you use as starting places would be challenged. You might take it as a given that your meeting to discuss this new service or program would start at 9:00 a.m. sharp. After all, that’s half an hour or a full hour after you and your fellow employees start your work day. Your target audience however, say a youth population of 17 – 24 year olds, would better attend the meeting if it were at 10:00 a.m.; their bodies work on different time clocks then older adults. So right off the bat, you just learned something and you haven’t even got to the table yet. Your initial assumption about an agreeable meeting time is flawed, so what other assumptions will you make that don’t respond to your target audience? Maybe your target population could also benefit from a working breakfast of bagels and jam?
The importance of having a personal working philosophy can also make your place on the team a harmonious or trying experience. Have different working philosophies from your peers and you might ponder, “Why don’t my team members invest themselves as much as I do?” vs. “I don’t do anything outside my job description” or “I’m the professional with 5 years’ experience so I know what’s best for them” vs. “I’ve never lived your unique experience so teach me.”
Getting into a team discussion about personal and team philosophy isn’t very sexy. Some will roll their eyes and you can observe them mentally disengage from conversations. They aren’t interested in what they may perceive as frivolous, obvious, or maybe they feel the objective is to force everyone on the team to conform to a single perspective. When you work with people on a daily basis, there can be great value in knowing and sharing your personal philosophies, based on what each person has experienced and learned and holds as valued. These insights can help each member understand others points of views, and how these align or are at odds with the organizations philosophy and delivery of service.
Working philosophies are not static either; they evolve over time as we interact with others.
So what’s your working philosophy?