There’s a black t-shirt that keeps showing up on my Facebook page with writing on it that says, “If at first you don’t succeed do what your Employment Counsellor told you to do in the first place.” Yes those brainy folks at FB have found a way to send me a feed that fits perfectly with my line work – lo and behold I am an Employment Counsellor and yes many a time my colleagues and I say to each other, “If they would just do what we suggest things would be so much better!”
Maybe you’ve got something similar showing up on your social media pages and the job title is specific to what it is you do too? I wonder. It does go to show how the information we provide online helps others target us directly with their marketing all the way from products we can buy to ads we view on our pages. Be careful what you search for online. Am I buying myself one of these t-shirts? No, but I do kind of want one even though I wouldn’t wear it to work!
Think about the message though and you can view it two ways; the first is of course to see ourselves as the expert; the all-knowing wise ones who hold all the secrets to happiness and success. It can come across as sanctimonious, smug, cocky, perhaps even arrogant. On the other hand there’s a lot of truth in that message. After all, anyone who is an expert in their field and has been in it for a period of time has to know more than the average dabbler into the field.
When the brakes need fixing on our cars we typically head out and seek the services of a brake professional; it’s just too important when you’re driving down the road at 90 km and have to stop suddenly to put your life and the lives of others in the hands of anyone else. I know I certainly wouldn’t go to my neighbour who happens to work at a cemetery and expect him to knowledgeably and expertly fix my breaks. I could of course, but I might find my family needing his professional services for my own funeral and the last thing they would do is leave my burial and final send off to a brake professional. That’s ludicrous.
Yes I am often perplexed and amazed when, in my line of work, I encounter numerous people who have trusted their job search tactics and specifically resume and interview help to friends, family and friends of family. “Who did your resume?” I sometimes ask at the outset to see if the person did it themselves or got assistance – and this before even looking at it. “Oh I got help from my sister”, is the kind of response I often hear. “And what does she do for a living?” I might ask only to be told any number of jobs – all of which I trust the sisters of this world are pretty good if not great at – but alas, resume construction and crafting is not numbered upon the areas in which they have expertise.
What gets more interesting is that as the critiquing starts when doing a resume consultation, the owner of the resume often gives up all ownership and responsibility for the content and design, blaming the person who made it for them. In fact many are quite happy and ready to tell me that some other, “professional” did it for them. Well, as I point out to them at this point, no matter who did or does a person’s resume, if your name is at the top of the page, you have to take full responsibility for content, design and how it markets you overall.
Just like in any profession, some people are better at it than others. You’ll find the professional who is on top of their game, using best practices, changing with the times who updates their skills and is the go-to person getting top results. You’ll find the professional who used to be engrossed with striving for the best but who is now coasting on their record and riding into retirement no matter how many years off. You can find the young professional who has all the right intentions and knows some of the latest and greatest but who lacks life experience and who’s gusto and energy outmatches their actual skills.
So getting help from a professional doesn’t guarantee the result you might hope for. Good advice is to ask professionals – no matter the field – about their credentials. How long have they been doing what they do? What’s their track record for success? Can they provide references you could contact? How do their fees stack up against others doing the same work? Not all professionals are the same nor are they…ahem…professional.
I have had two people in the last two weeks tell me they paid a professional $500 for their resumes. $500?! They looked slick and shiny and hadn’t in either case yielded the hoped for interviews for jobs applied to. Both resumes had mistakes; not things I personally prefer but outright errors. $500? In both cases I offered to revise what they had – no charge. I wish my brake specialist would do my brakes for free – even once!
Seek out and listen to professionals no matter the trade is good general advice; they, (we) know our stuff.