These days job seekers tend to fall into one of two categories; those who use technology with comfort and those who don’t.
Imagine if you will, the typical person who, without computer skills, stands in front of a bulletin board looking at printed off job postings. Can you visualize that person? Great. What do they look like? Old? Computer illiterate? General Labourer perhaps? Young and tech-savvy?
There are good arguments to be made for having or not having a physical job board in an Employment Centre with paper copies of job postings. In 2020, it sure isn’t the environmentally responsible thing to do when job seekers are largely self-directed and have the computer skills necessary to access job search websites. The wall space those job boards occupy might be otherwise used to promote training opportunities, workshops, government programs and local events too.
But in my opinion, the argument for the traditional job board with its paper job postings has enough merit that I align myself with those who advocate for its use. One of the first things I did when I began with my employer was to look upon their existing job board and read its contents. It contained a single 8 1/2″ x 11″ piece of paper with perhaps 20 job titles on it with a job ID number. Job seekers were to look at this single page, be attracted by the job title and then take the initiative to either look it up on a computer or walk over and ask for details from staff. Environmentalists would no doubt, have cheered on this minimalistic presentation as only one sheet of paper was generated.
That first week I sat from a distance and watched the flow of job seekers in the Resource area. Job seekers came in and some never even noticed that single sheet of paper on the wall. Those that recognized it for what it was, would move to it and stay an average of 6 seconds. A job title alone wasn’t grabbing or sustaining their attention. They then left immediately or sat down at a computer.
So at the end of the first week, I removed that single list of job titles and replaced it with 20 sheets of individual, full job postings with qualifications, responsibilities, rate of pay, hours involved and application instructions. Then I sat back a second time and observed. What I saw was what I predicted; the flow of traffic to the board increased, the people stayed browsing jobs longer, and most importantly, they often focused on one job for a few minutes and fully read the requirements.
So who were these people? Remember your vision of the person standing at the job board? See how well that image matches with who I saw. Ready? Good. I looked to see young people in their late teens and early 20’s all the way through to people in their 50’s. There hasn’t been any gender-specific issues either. In other words, people of all kinds are drawn to the board and looking.
I’ve also noticed Employment Counsellors and Job Developers who work out of their offices 1:1 with job seekers are escorting those they work with to the board and are looking at the jobs together. I’ve seen them remove a posting, photocopy it and replace it, then go back to their office. When they emerge some time later, they’ll often pause at my desk and introduce the job seeker and tell me what kind of work they are looking for and what they’ve just applied to.
For me personally, the real benefit has been seizing the opportunity to engage in a low-risk conversation with those browsing the job board. “Hi there. See anything of interest?” Or, “What kind of work are you looking for?” Whether it’s a closed or open-ended question, a conversation is initiated, and as we know, a conversation once started can lead to good things.
Now sure the postings will eventually end up in a recycling bin. Well, most of them. Some will be taken by the job seekers themselves or as they are about to expire, might get cut up and used for scrap notepaper and then eventually recycled. Some might even make their way into a Resume Workshop and used as examples of where to get the content for a resume.
Like many other things, the traditional job board will fall in and out of fashion. At some point, I or a colleague might look to better use that prime real estate for some other idea to engage visitors. I’m old enough to remember an unemployment office where there were rows of boards with rows of file cards, each hand-typed with a brief job posting and ID number. It must have been labour-intensive for those to be created and placed behind locked glass units.
I suppose the ultimate question of whether or not a job board is useful should be put to job seekers themselves. So what do you think? What would be helpful to you as you job search?